Rank on Google, and get quoted by the AI
Search stopped being ten blue links. Now a client asks Google, ChatGPT or Claude a question and gets one answer that names a few sources. SEO gets you ranking. GEO and AEO get you named. We do all three, so you are the business the machine recommends instead of the one it skips.
Three letters, one job
They sound like jargon. They are just the three places a search now happens, and you want to win all three.
Search engine optimisation. Ranking in Google's results for what people actually type. The foundation, and still where most of the volume lives.
Generative engine optimisation. Showing up inside the AI-written answer at the top of Google, the AI Overview, where the answer is finished before anyone clicks a link.
Answer engine optimisation. Being the source ChatGPT and Claude name when someone asks them directly. No list, no ten links, just the answer, and your name in it.
Same goal underneath all three: when a person asks a machine who to trust, it says you.
Not a theory. We just did it.
We recently took a performance physiotherapy clinic from invisible in AI search to named in it. For the local searches that decide whether someone in its city books it or a competitor, it now shows up inside Google's AI Overview and gets named directly by ChatGPT and Claude. No ad spend behind that result, just the content, the structure and the authority built the way machines actually read.
What actually gets done
The same method that put a clinic in the AI answer, applied to your service and your city.
- Answer-first content. The page answers the question in the first two lines, because that is the part a machine lifts and quotes.
- Entity and author authority. The site tells Google and the AI exactly who you are, what you do, and why you are a credible source, in a form they can read.
- Structured data. The schema that turns your pages into facts a machine can cite, instead of prose it has to guess at.
- Local signals. The work that makes you the answer for your service in your city, not a business three cities away.
- The technical layer. Fast, clean and crawlable, so nothing gets between the machine and reading you.
- FAQ blocks written to be quoted, because that is exactly where an AI answer comes from. This page is built the same way.
Questions people ask about AI search
SEO gets you ranking in Google's results. GEO gets you inside the AI-written answer at the top of Google, the AI Overview, before anyone clicks a link. AEO gets you named as a source when someone asks ChatGPT or Claude directly. Same goal underneath: when a person asks a machine who to trust, it says you.
Yes, and it is not theory. We recently did it for a performance physiotherapy clinic. For the local searches that decide whether a patient in its city books it or a competitor, it now shows up inside Google's AI Overview and gets named directly by ChatGPT and Claude, with no ad spend behind it. The work is the content, the structure and the authority done the way machines actually read.
No. Classic SEO optimises to win a click from a list of links. AEO and GEO optimise to be the answer itself, quoted inside an AI response where there may be no list and no click at all. The overlap is the technical foundation. The difference is that answer engines read for facts they can lift and attribute, so the content has to be built to be quoted, not just to rank.
Yes. Most of this is local. The whole point of the physiotherapy example is that it wins the searches tied to one city, the ones that end in a booking. We build the local signals, the location content and the entity data that make you the answer for your service in your city rather than a business three cities away.
It depends on how much authority the site already has and how competitive the city and service are. Answer engines move faster than classic Google rankings once the content and structure are right, but this is a compounding play, not an overnight one. We are honest about the timeline on the call rather than promising a date we cannot control.
Engagements start from $3,000 a month for consulting, $5,000 for done with you, and $10,000 for done for you. Where you land depends on the size of the site and how competitive your city and service are, which is why the exact number comes on the call.
Bring your city and your service. We will make you the answer.
If the AI is already answering the question your buyers ask, the only question left is whether it names you or someone else.