SEO gets you ranking in Google's results. GEO gets you inside the AI-written answer at the top of Google, the AI Overview, before anyone clicks a link. AEO gets you named as a source when someone asks ChatGPT or Claude directly. Same goal underneath: when a person asks a machine who to trust, it says you.
Found by Google, quoted by the AI engines, and built so the visitor is half sold before anyone picks up a phone. A scanner, a calculator, a renewals wizard: the website does the first visit.

Answer engines read for facts they can lift and attribute.
Search engine optimisation gets you ranking in Google's results. The classic job, still the foundation.
Generative engine optimisation gets you inside the AI Overview at the top of Google, before anyone clicks a link.
Answer engine optimisation gets you named as a source when someone asks ChatGPT or Claude directly.

When a person asks a machine who to trust, it should say you.