Meta Ads Done Properly: Judged on LTV to CAC, Not Clicks | Digital Pratik
Dubai, United Arab Emirates team@jorrdaarllc.com
AI TO BUILD · AUTOMATION TO RUN · ADS TO SCALE
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Ads to scale

Ads that feed the machine, not your ego.

One platform done properly: creative written from sales calls, the strategies most people call unscalable, and one number to judge it all, LTV to CAC.

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About This Service

The only ad number a founder should watch

Reach and impressions do not pay salaries. Booked calls do. We run Meta ads with creative written from your sales calls, we scale what most people call unscalable, and we judge the whole thing on one number: LTV to CAC.

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Five to one is the floor we build for. Done properly, with the machine catching every lead, it has gone to 11 to 1 and 18 to 1. The ads are only ever as good as what catches the lead.

What it includes:
  • Paid media, Meta ads only: broad targeting, creative volume, path-level tracking
  • Creatives: cohort research, hooks from the calls, modular structures where a new angle costs seconds
  • CRO: landing pages, application funnels and message match, so the traffic you pay for becomes calls
  • Reporting on cost per booked call, cost per client and LTV to CAC
How It Works

One platform. Done properly.

The hooks are already in your sales calls.

A sketch that explains: Broad, with creative doing the targeting
One

Broad, with creative doing the targeting

Interest stacks are dead. The ad disqualifies the wrong cohort in the first line, so the algorithm finds the right one.

A sketch that explains: Creative volume, modular structures
Two

Creative volume, modular structures

Hooks, bodies and proofs as interchangeable parts. A new angle costs a sentence, not a shoot.

A sketch that explains: The machine behind the ad
Three

The machine behind the ad

A lead at 2 AM is answered at 2 AM. Two reminders before the call. That is why the same ads produce eleven to one for one firm and two to one for another.

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Straight Answers

Questions founders ask about this

Digital Pratik speaking to a room of founders
Why Meta only?+
Because one platform done properly beats three done averagely, and Meta is where a service business can find its cohort at a price that makes five to one possible. We would rather be excellent at one thing you pay for.
Do you handle the ad spend?+
No. Spend stays on your own card, in your own ad account. You pay for the work, never for media through us.
What do you report on?+
Cost per booked call, cost per client and LTV to CAC. Reach, impressions and cost per lead are shown but never celebrated.
Do you need a funnel first?+
You need something that catches the lead: a page that keeps the ad's promise, a reply within minutes, reminders before the call. If that does not exist, we build it before we spend a dollar.
What about the eleven to one and eighteen to one?+
Real accounts, no names. They happened where the machine behind the ads was installed: the lead answered at 2 AM, the call reminded twice, the offer right. The ads were the same.

Bring your ad account.
Leave with the leak named.

Most budgets die after the click. We find where yours does.

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