Ads · one of the three services
Ads that feed the machine,
not your ego.
Meta only, done properly: broad targeting, creative volume, cohort angles, and a path-level view of which creative produced which booked call. We judge the whole thing on one number, LTV to CAC. Five to one is the floor we build for. It has gone to eleven to one and eighteen to one.
Meta ads only, on purpose · creative from your calls · spend stays on your card
Digital Pratik runs Meta ads for founder-led service businesses as one of three installed services, never as a stand-alone retainer. The method is broad targeting with creative doing the selection, a steady volume of hooks written from what buyers actually say on sales calls, modular ad structures so a new angle costs seconds instead of a shoot, and path-level tracking from creative to booked call. Success is judged on lifetime value against acquisition cost, with five to one as the floor, because the ads are only ever as good as the system that catches the lead.
The only ad number a founder should watch
Rough numbers are fine. The verdict tells you whether to scale, fix the leak, or stop.
Lifetime value: $24,000
The hooks are already in your sales calls
Pick the objection you hear most. These are the angles we would write from it.
One platform. Done properly.
Broad, with creative doing the targeting
Interest stacks are dead. The ad disqualifies the wrong cohort in the first line, so the algorithm finds the right one.
Creative volume, modular structures
Hooks, bodies and proofs as interchangeable parts. A new angle costs a sentence, not a shoot.
The machine behind the ad
A lead at 2 AM is answered at 2 AM. Two reminders before the call. That is why the same ads produce eleven to one for one firm and two to one for another.
Tap a stage. Most budgets die after the click.
Questions founders ask about this
Because one platform done properly beats three done averagely, and Meta is where a founder-led service business can find its cohort at a price that makes five to one possible. We would rather be excellent at one thing you pay for.
No. Spend stays on your own card, in your own ad account. You pay for the work, never for media through us.
Cost per booked call, cost per client and LTV to CAC. Reach, impressions and cost per lead are shown but never celebrated.
You need something that catches the lead: a page that keeps the ad's promise, a reply within minutes, reminders before the call. If that does not exist, we build it before we spend a dollar.
Real accounts, no names. They happened where the machine behind the ads was installed: the lead answered at 2 AM, the call reminded twice, the offer right. The ads were the same.
Bring your ad account. Leave with the leak named.
On the call we look at the real numbers and tell you whether to scale, fix, or stop. Even if the answer is stop.